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3 Powerful Tricks to Learn New Skills Faster

“Change is the law of life. And those who look only to the past or present are certain to miss the future.”

– John F. Kennedy

Though few people like it, change never stops.

Success in life requires the ability to adapt. As one Chinese proverb quips, “the wise adapt themselves to circumstances, as water molds itself to the pitcher.”

Whether you enjoy change or not, the pace of change marches ahead at an ever-increasing pace. Here is a statistical snapshot of what that looks like:

  • 94% of the internet workload will be processed on the cloud by the end of 2021
  • It is estimated that 70% of all automobiles will be connected to the internet through the Internet of Things by 2023
  • By 2030, the fully and semi-automatic car market will be worth $26 billion
  • Artificial Intelligence is slated to replace around 85 million US jobs by 2025
  • The world has produced 90% of its Big Data (or extensive data sets) in the past two years

Does that feel overwhelming?

It can be. But humans are change experts. We are master adapters! People adapt when they enter a new life stage, take a new job, when abrupt social change occurs, or when faced with a health crisis.

Simple Skills that Increase Retention

As you are prompted to innovate, create new jobs, or develop new ways of working, you can learn faster and retain more information. Want to be more efficient in learning new skills? Here are a few tips:

1. Rehearse Aloud

When trying to learn someone’s name, people often speak the name aloud two or three times in the initial conversation.

Research shows that, compared with reading or thinking silently, the act of speech is one of the most important mechanisms for retaining information. Want to retain and solidify something in less time? Rehearse it aloud.

As psychologist Colin MacLeod says, “learning and memory benefit from active involvement. When we add an active measure or a production element to a word, that word becomes more distinct in long-term memory, and hence more memorable.”

2. Link New Ideas with Familiar Concepts

Mentally connecting concepts is a fantastic memory hack.

Associative learning takes place when two elements are connected in our brain in a way that links seemingly unrelated things. For example, a science teacher might set out an ice cube, a bowl of water, and a steaming pot to link something kids are already familiar with (common forms of water) to explain a new concept (the phases of matter).

In simple terms, whenever you say, “Oh, I see . . . this is basically like that,” you’re associating something you currently understand with something you’re trying to learn. By mentally linking things, you learn and categorize quickly and remember them more easily.

3. Practice Varying Skills in Succession

Interleaving is a learning technique that involves mixing different topics or forms of practice to facilitate learning. For example, if a student uses interleaving while preparing for an exam, they can mix up different types of questions rather than study only one type of question at a time.

This varied practice (as contrasted with the specific practice of one skill) focuses on multiple tasks at once. Interleaving blocks you from slipping into mindless muscle memory and forces continual adaptation and adjustment. When you quickly switch between practicing piano, typing, and marimba – or speaking Spanish, German, and Italian – it helps you really learn what you’re trying to learn because you must concentrate at a deeper level.

Need to learn something new? Try these tricks to become more lean and efficient in the process!

5 Print Marketing Pieces that will Woo Your Corporate Clients

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program.

In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them.

1. Business Cards

Yes, those traditional business cards are still winners.

Business cards provide critical contact information and enough detail on how to connect with an organization quickly. Whether by email, text, phone, or mail, the info on a business card is powerful.

People love business cards because they are easy to transfer, pack, save, and reference. In the corporate world, business cards still resonate.

2. Letterheads and Stationary

In a day and age when so much communication happens by email and texting, the traditional letter stands out, even in a mail pile full of folders and generic material.

Best used when conveying a personal connection, professional letterhead is loved by corporate leaders everywhere and often seen as a sign of respect to the reader.

3. Add to Your Digital Slidedeck

Digital presentations can be so commonplace that people are often bored to death by the lack of engaging multiple senses.

A quick fix? Add printed materials people can hold in their hands that support your digital presentation. A beautifully printed presentation contained in a clean and stylish folder is easy to carry and review hands-on later. Combine a print version of a presentation with a digital slidedeck, and you’re hitting a home run with both formats simultaneously.

4. Company Information Brochures

A tri-fold company brochure is a convenient marketing tool that easily fits in a jacket pocket or folder. And, like business cards and presentation folders, brochures engage multiple senses of sight, touch, and even smell. 

Unlike digital PDFs, professionally printed brochures can be visualized and held easily. They don’t get lost in files like emails and tweets. A well-done brochure with high-impact visuals gets shared with those who matter as well. They are often shown as an example of what’s possible with the right skills hired.

5. Everyone Loves Catalogs

Today, digital menus and scrolling lists have tried to replace catalogs online.

However, the traditional catalog publication stands firm because of its tremendous impact.

Sometimes, folks like to leaf through a well-designed paper catalog to relax and pass the time, which often triggers more sales.

Additionally, companies that provide catalogs are becoming more unique and a stand-out factor from the crowd. Folks do not always remember a general product, but they definitely remember who has a catalog.

Grow Your Business Through Instagram Marketing

If you’re looking for a way to boost the results of your print marketing, integrate your next campaign expand your reach with Instagram!

Instagram is a cost-effective marketing tool that houses many resources to help your business grow.

As the second most accessed network behind Facebook, with 1 billion monthly active users, Instagram boasts highly engaged users, browsing an average of 53 minutes per day.

Instagram can be a handy tool if you’re trying to reach ages 18-44, as 45% of Instagram users are within this age group. 

4 Tips to Get Your Business Started on Instagram

Before initiating an Instagram business profile, it’s important to develop a marketing strategy.

1. Know Your Why.

Why do you want your business on Instagram?

For example, are you there to sell products, share portfolio content, build brand awareness, share user-generated content, and/or use Instagram’s analytic tools? When you discover your why, you’ll have a beneficial framework for moving forward.

2. Determine Your Target Market.

Think about age, location, gender, income, interests, motivations, & pain points.

If this is challenging, try looking up competitors on Instagram to see who their audience is.

3. Conduct a Competitive Analysis.

A competitive analysis is when you research your competitors to see how they are doing.

Then, using this data, you develop a plan to improve your own business. When doing this through Instagram, see what and how often your competitors are posting, what posts are getting the highest engagement, what they are using for captions, how quickly they are growing, etc.

Acquire data that can then be used as a benchmark for your business. You can also brainstorm ways you can stand out from your competitors.

4. Create an Editorial Calendar.

An editorial calendar is a visual representation of your workflow.

You can develop a plan for when, what, and how often to post on both your main Instagram feed and Instagram stories.

5 Tips for Gaining Instagram Followers

Now that your marketing strategy is in place, you can get on Instagram to grow your follower base and engagement. Here are some tips to get you started.

1. Create a Business Account.

Perhaps obvious, but make sure your business is under a business account.

Go to your profile page, click the three horizontal lines at the top, click settings, account, then scroll down.

If it says, “Switch back to Personal Account,” then you have a business account. If it says, “Switch to Professional Account,” your business is under a personal account.

No worries! Just click “Switch to Professional Account,” follow the prompts, and now you have a business account. This is important because it will give you access to useful features, including analytic tools, promoted posts, and a contact button.

Instagram’s analytic tools allow you to see who (age and gender), when, and where you generate the most engagement. You can also see data for follower growth. 

2. Make Sure Your Instagram Bio is Strong.

Your bio is your potential client’s first impression.

Add all the necessary information and use keywords that will draw in your target audience. 

Your bio is also the area where you’ll put your call-to-action URLs. Because Instagram is image-based, URLs don’t work well on each post. Instead, update your bio URL to correspond with anything unique you’re posting.

3. Create a High-Quality Instagram Feed.

Ensure that your Instagram feed flows nicely by choosing consistent editing styles and adding filler photos.

Filler photos are posts that serve to improve your Instagram feed’s aesthetic. They are important because Instagram is such a visual app. Space out busy photos with minimalistic ones. You can even try posting six to nine photos in a row to create one large picture on your feed.

4. Don’t Forget to Use Your Stories.

Because Instagram stories disappear after 24 hours, they’re a great way to post various content and drive engagement.

Plus, thanks to Instagram’s stickers, you can create quick polls to drive follower engagement while simultaneously receiving follower feedback.

5. Add Instagram to Your Networking Cards.

Networking cards are business cards that highlight your social media presence. They are a great way to increase your follower base and sales.

Instagram is a wonderful tool to grow your business. Apply the above advice, so you can stand out and increase sales.

Create Connections and Build Your Business Through Networking

Networking is an invaluable, inexpensive, and effective tool for building your business.

Despite the digital age, people prefer doing business with companies they know and trust. Networking provides potential clients the connection and trust they need to later make a purchase.

According to Oxford Economics USA, 80% of professionals find networking essential to their career success. Because of this, 41% want to network more often. Networking may seem daunting, especially for those not naturally inclined to talk with others, but a little uncomfortableness outweighs the benefits.

A First and Lasting Impression

Before getting started, it’s important to look the part.

First impressions are important. After all, people are constantly judging and forming opinions of others. Once the initial opinion is made, it can be challenging to alter it.

Before networking, practice creating a good impression. This means focusing on a professional style of dress, creating good posture, practicing a firm handshake, and focusing on professional mannerisms. These all may seem insignificant on their own, but they add up to how others view you. Be professional, but be sure to remain confident and trust yourself.

Search Out Events

Next, find events where you can network, such as business seminars, networking groups, professional associations, and community events.

  • Business seminars are commercial programs that deliver information or training about a specific topic to the attendees.
  • Networking groups are a great way to exchange business information, share ideas, and offer support.
  • Professional associations are made up of members who are within the same industry. It’s a great area to network with others in your field and receive and share the most current methods and ideas.
  • Community events enable you to meet local people who care about their community.

At any event, it’s important to make connections first and worry about the potential profit later.

People don’t want to be seen as money. However, people do like to talk about themselves. That’s why some of the best connections are made when you hardly say a word. Instead, ask lots of questions and let them do the talking.

Business Cards: The Ultimate Networking Tool

Business cards are an invaluable marketing tool to always carry around with you.

It’s an affordable way to promote your business by providing the potential client with something tangible they can hold onto and view later. Plus, the size is optimal for its ease of use and display.

Business cards are convenient for carrying around in your pocket and sharing at networking events. Best of all, business cards create a lasting professional impression and provide the most important information to the potential client.

Networking may take a lot of time, work, and effort, but the business it provides is worth it!

7 Steps to Overcoming Decision Fatigue

Just like any muscle in the body, the brain can also get tired.

According to Medical News Today, a human’s ability to make decisions can worsen after making many decisions, as their brain will be more fatigued. This can lead to an emerging phenomenon called decision fatigue, which can cause mental fatigue, increasingly worse decision making, impulse buying, procrastination, decision avoidance, lack of focus, pessimism, and lapses in judgment.

And it could be the reason you find it hard to get stuff done. It’s not your fault. It’s just your brain’s natural defense mechanism.

When the brain becomes depleted, it shuts down non-essential services, including the prefrontal cortex, which is the area of the brain responsible for complex decision-making.

Unfortunately, entrepreneurs can be affected by decision fatigue because they make many decisions throughout the day, feel greatly affected by the decisions they make, and make stressful and complex decisions.

Luckily, there are steps that you can take to alleviate the mental toll of constant decision-making.

7 Steps to Overcoming Decision Fatigue

1. Simplify

Find ways to reduce the number of decisions you have to make in a day by simplifying your life and creating habits.

For example, create a minimalistic wardrobe. Food prep or form consistent meal plans. Develop habits, so you no longer have to decide whether or not to do something. You start to do it automatically.

2. Plan Ahead

Plan the night before for the day ahead.

This will limit the number of decisions you’ll need to make during the day. You’ll no longer have to decide if you should do this or that. It’s prewritten. You just need to follow the script. Much easier.

3. Hard First, Easy Second

Tackle the hard stuff first when your brain is the most energized.

Some may find it tempting to take on the easy tasks first in order to ease into the day. But, when you reach the more challenging items, it will be much harder to complete because your brain is already depleted. You’re not doing yourself any favors.

4. Take Breaks

Small breaks energize your mind and make you able to continue working optimally for longer.

These breaks could include a meditation (focus on breathing for a set period of time), a short walk, or even a power nap. You’ll come back energized and ready to conquer the rest of the day!

5. Self-Care Matters

Take care of yourself.

Your brain and physical body function optimally when you are eating right, sleeping well, and not overworking yourself.

6. Don’t Go It Alone: Outsource

Reduce the number of decisions you must make by outsourcing them.

For example, hire virtual assistants to cover the simple business decisions or hire extra employees to tackle more complex decisions.

7. Stand Firm

Once a decision is made, stick to it!

You already spent quite a lot of energy making that decision. There’s no need to go back, spend more energy, and change decisions. You’re just increasing your workload and decreasing your mental energy.

It’s Start with Your Mindset

Interestingly, it could be beneficial to change your view on how mental energy is used.

A study was conducted comparing Westerners and Indians. The Indian participants believed that exerting willpower was energizing, while the Western participants believed that exerting willpower was draining. The Indians performed better. Therefore, perhaps just changing your mindset regarding the brain’s energy could affect your energy levels.

A world full of decisions can be draining, but luckily there are multiple strategies to help you combat decision fatigue.

Shape Crystal Clear Lead Generators with Three Building Blocks

Presidential campaigns are a time when passions run high and candidates jostle for the spotlight.

Avid supporters of each candidate put signs in their yards, wear buttons, or put stickers on their bumpers. Politicians who use simple, repeatable slogans have a higher success rate and a longer shelf life in the public square. Can you finish any of these popular mantras?

  • Tippacanoe and __________ (Tyler Too/William Henry Harrison)
  • A Chicken in Every Pot and __________ (A Car in Every Garage/Herbert Hoover)
  • Happy Days are ________ (Here Again/Franklin Roosevelt)
  • I Like ____ (Ike, Dwight D. Eisenhower)
  • Make America ________ (Great Again/Donald Trump)

A good presidential campaign slogan is memorable, meaningful, and highly quotable. More than a phrase, it builds a heart connection with the dreams and needs of listeners.

And it is often a candidate’s key to victory.

Why Confusion Scares People

Voters and prospective customers aren’t so different.

Both are weighing decisions and navigating information overload, so strong messages should be short and sweet. Customers will not progress when in a fog because no one likes being confused. If you are confused about the rules of the road, you could smash your car. If you are confused about a medication’s dosage, you could poison yourself. Feeling uncertain about an idea leaves people feeling vulnerable.

The human brain is designed to experience delight when it understands something and resistance or fear when it doesn’t. This is a basic survival mechanism and a way to logically categorize information. When someone feels uncertain, they naturally move away from situations that confuse them and toward places they feel more in control.

Many companies miss this point and underestimate the emotional weight of precise, repeatable messaging. They overcommunicate, bury the lead, or complicate the storyline.

Lift the Fog and Move Prospects Toward Action

Want to eliminate uncertainty and move your prospects toward action?

From a direct mail postcard to an email drip campaign, here are three basics that every lead generator should include:

1. Pique Curiosity

In the header of your brochure or the beginning of your proposal, pique curiosity with a poignant phrase, like:

  • Save $500 a month and buy your next car with cash
  • Put a stop to this before it puts a stop to YOU
  • Increase your ACT score by 4 points in 4 months
  • Own your own little piece of paradise

Strong hooks work to draw people in, press the pain point, paint a compelling future vision, or appeal to the selfish desires of key customers.

2. Preview a Solution

After the hook comes your pitch.

If your lead statement draws them in, the next idea you communicate should answer the “but how?” question.

Like this:

  • Save $500 a month and buy your next car with cash . . . with our Freedom Finder Debt Consolidation plan
  • Increase your ACT score by 4 points in 4 months . . . with one-to-one Varsity Tutoring
  • Own your own little piece of paradise . . . Unlock the world with thousands of hassle-free timeshares

3. Offer a Next Step

Businesses are meant to be transactional, and it’s not pushy to ask for a sale.

Having a “Buy Now” or “Schedule a Call” button on your sell sheet or website helps your customer understand the kind of relationship you are inviting them into. Make your next step to put prospects in the driver’s seat.

By adding clarity to your lead generators, you’ll build customer confidence, make your brand more memorable, and ultimately close more deals.  The better your hooks are, the more successful your sales will be!