Business cards, postcards, and other print marketing pieces with QR codes can be extremely effective in developing support for your business, especially when starting from the ground floor.
Utilizing the Graphic Ease of a QR Code
The QR code is ideal for an immediate and instant connection to a large range of audiences because it doesn’t require a lot of comprehension.
Instead, the technology behind the QR code uses what people are already carrying, a smartphone or image-reading mobile device. So, all that needs to be done is for your audience to use the mobile device camera and capture the QR code. Then, it automatically provides a hyperlink to the given digital information associated with the specific image.
Unlike QR images on doors, posters, or websites, did you know the QR code on a card or postcard can actually be retained better?
While one QR code can easily be scanned right away, the problem is when a viewer has multiple QR codes to deal with. They start scanning and clicking, and soon enough, the first code is forgotten, and the second or third becomes the attention focus.
However, with a business card or postcard, one can store it quickly and then remember it again later when there’s more time. That retention often makes printed QR code handouts far more effective overall from a marketing perspective.
Affordable and Budget Competitive
One of the best advantages of printed QR code postcards and business cards is how cost-effective they are.
Small businesses and cost-conscious larger players can all take advantage of print orders for low market expenses and high-impact results.