When you’re ready to bring your creative ideas to life in print, these tips will ensure everything runs as smoothly as possible.
Always Include High-Resolution Images
If you have specific images you want to be included in your print marketing, you need to use high-quality photos. If the images are not clear enough, they will not turn out well when printing. A few tips to keep in mind include:
- Stay away from random images you find on the internet, as these usually do not show up clearly on the final print.
- Use JPEG or TIFF files for your prints because these are easy and familiar file formats for the professional service.
- Take advantage of preflight tools that can help you catch issues with your images before you submit them.
If you use high-resolution images, you place your order in the best position possible to be successful.
Do Not Drag Logos Off of Your Website
If you are ordering branded content, you need to think carefully about where your logo comes from.
Ideally, you should use a high-resolution image or a preferable vector version of your logo. When you submit this image, try to avoid scanning your letterhead. Do not drag the logo off of your email signature or your website. Otherwise, this is not going to produce a high-quality image.
If you have questions about how to include the correct vector version of your logo, reach out to us ahead of time.
Make Sure the Files Have Been Packaged in an Organized Way
When submitting a folder full of files to be printed, make sure they are organized clearly.
Go through the folder ahead of time, making sure you remove any old versions that should not be printed. If you include multiple versions of the same file, it will be more challenging to determine which one you want to use.
If you have specialty fonts you want to be included, make sure you specify them. Ideally, the files you submit should already contain the fonts you want to use. This will ensure you are happy with the finished product.
When it comes to ordering professional print products, there is no such thing as a stupid question.
You need to know what you are ordering. If something is not clear to you, or if you do not understand specific jargon, make sure to ask. That way, you are not blindsided by the final product. If you think we need to know something before we start your order, make us aware. We want you to be delighted with the result.
Ready to get started? Give us a call today!